TheCoffeeShop
Memo
To: Robert
Scott, David Smith, and Emily Williams
From: Amanda
Plast
Date: 2/17/12
Re: Vision,
Mission, and Values Statements
Intro
After
our meeting, on February 16th, 2012, I promised to send out a memo
with the information we discussed in the meeting. I will review the points made regarding the vision, mission
and values of our company.
Vision Statement
In
the first five years of The Coffee Shop we would like to see the companies
reputation to be know as a neighborhood coffee shop. We want our main focus of customers to be the college
students of The University of Texas San Antonio, as well as, Northwest Vista
along with the local residents of the surrounding neighborhoods. A minor focus
of our customer base should be high school students and business professionals
looking for a place to meet with their peers. Since our main focus of customers is going to be college
students we would also like for our employees to be college students as well,
so the interaction between customers and employees is easier. The reputation of our business needs to
be a place where people feel like they can always come, a home away from
home. We want to provide the best
customer service, a feeling where customers feel like we are their
friends. Our coffee needs to be
something that people crave, that can help them stay warm on a cold day, and
stay awake for the late night study sessions. We should have the healthiest meals for people to feel like
they still took care of their bodies even on days where there doesn’t seem much
time to get in a good workout. The
study spaces and meeting places need to have the best quality equipment for
efficiency and effectiveness. Our
prices need to be enough to be earning profit in the first five years to
establish and provide a quality facility, so that after the initial five years
we can become a non-profit enterprise.
Near the University of Texas at San Antonio, there are plenty of open
lots in a wood area that would provide a great location for the facility we
will need to build. Providing a
tranquil and peaceful atmosphere is just as important outside as it is
inside.
Mission Statement
This
sections main purpose is for us to set goals for us to strive and attain as a
team and unit, for us to be able to look ahead now and start handling things
with those different goals in mind to accomplish. The Coffee Shop will provide the best customer service, top
quality food and beverages, and an atmosphere that customers will never want to
leave, at all times. We will give
our best, so that we may be the best.
Values Statement
The
success of The Coffee Shop is vital, we are going to provide a place for people
to come and be in community with others.
We want our company’s success to be so great that we can give to other
ministries, so we can give to other organizations, and so we may give back to
our community. For our company to
be successful our product must be top quality. Our food has to be something people crave, our drinks have
to become famous, and our facility has to be a place people never want to
leave. Consistency of our products
and services are going to be a large factor in the success of our company. We must constantly be looking at how we
can better serve our customers.
What would make the customers time at The Coffee Shop more enjoyable,
more productive, and more memorable?
Our customer’s satisfaction is the one thing we need to focus on the
most, because they are the ones that buy our product and make our company stay
open! The last important part of
the company is the employees. The
customer service that the employees provide, their attitudes about the job, and
their faithfulness will all be key factors in making the establishment the
quality place it can be. Without
the employees the company can not and will not run.
Closing
Talking
with each of you during our meeting assures me that with the right mindsets
this company can really look like what we in vision it to be, as long as our
attitudes remain where they are right now. I’m so excited to see our goals get accomplished and experience
the success we will have as a team.
Thank you for all of your hard work. If you have any questions or anything you would like to add
to the vision, mission or values statement, please feel free to call or email
me!
________________________
Amanda
Plast, Owner
The
Coffee Shop
776-765-4321
amanda.plast@TCM.com
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